{
  "edition": "v1",
  "brand": "MILKIES Christmas Express",
  "identity": {
    "campaign": "supplied gift-rocket + two-line wordmark",
    "parent": "exact original SVG, separate production master",
    "source_status": "user_supplied"
  },
  "palette": {
    "emerald": "#075638",
    "fir": "#478C42",
    "gold": "#D5B36A",
    "ivory": "#FFF8E8",
    "red": "#C81024",
    "ink": "#173C2B"
  },
  "typography": {
    "creative": "condensed enamel green, gold sidewall; italic red EXPRESS",
    "web_heading": "Nunito Sans",
    "web_body": "Manrope"
  },
  "references": [
    "supplied campaign image",
    "board 01 visual anchor",
    "50.png / 51.png / 52.png historical texture only"
  ],
  "season": "bright November Christmas anticipation",
  "commercial": "paid express option, amount/dates/eligibility unknown"
}